Benefits of Using the Auction Method

Seller’s Benefits

• Real estate auctions offer the seller another option.
• Auctions create competition among buyers. Consequently, the auction price can exceed the price of a negotiated sale.
• An auction generates excitement and heightens buyer interest.
• An auction creates the most exposure in the shortest period of time and accelerates sales.
• Requires that potential buyers be registered and qualified with certified funds on the day of the auction.
• Eliminates high seller carrying costs — such as interest, taxes, and maintenance.
• Auction brings interested buyers to a point of decision — they must act now or lose an opportunity to purchase the property.
• Auction is a true market forum.
• A seller can plan and select the date they want to sell. They control the sales process.
• A seller sets the terms and conditions of the sale while maintaining control of the property throughout the auction.
• Auction eliminates numerous and unscheduled showings.
• Auction takes the seller out of the negotiation process.
• Auction is an aggressive, advanced marketing program that increases potential interest in and awareness of a property.
• A Seller is able to obtain liquidity, free up capital and move on to other investments or property decisions.